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London department store testing out gender-neutral shopping

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LONDON — A major department store in London is preparing to experiment with the idea of gender, as part of an new eight-week-long pop-up shop across three floors.


Selfridges' Agender, which is launching in March, will take up the ground, first and second floors of the the retailer's flagship Oxford Street store, as well as parts of the Manchester and Birmingham stores, Women's Wear Daily reported.



As part of the project, Selfridges, a high-end department store that has a reputation for trying out new concepts, will do away with male and female mannequins in its windows Read more...


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