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From the moment the first World Cup match kicked off last month, brands have been vying for any and all opportunities to turn the soccer games into a real-time marketing moment. The news that the U.S. team would play Belgium pretty much served that opportunity to Waffle House on a platter.
On Monday, the U.S. waffle chain decided to show support for its home country ahead of Tuesday's match against Belgium with a so-called "boycott" of Belgian waffles. A tweet announcing their war against Belgian waffles has since been retweeted nearly 15,000 times.
More about Twitter, Marketing, Business, and 2014 World Cup
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