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The Weather Channel is continuing its practice of unilaterally naming winter storms, which it began doing two winters ago. The list of storm names for the upcoming winter came out on Wednesday, and they're awful
Naming any type of storm without the endorsement of the National Weather Service — which does not name anything other than tropical storms and hurricanes — is controversial within the meteorological community
The Weather Channel (TWC) clearly made the decision to do this in order to harness the power of social media and dominate the Twitter hashtag wars — and judging by last winter, it worked. Tom Niziol, the network's winter-storm expert, has said that the naming practice was started to help people focus on the threats these storms pose, given evidence showing that when they have names, people prepare for them more Read more...
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