Why it matters where — and when — Tim Cook spoke up about being gay

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Tim Cook, one of the world’s most powerful and high-profile CEOs, is finally talking publicly about being gay.

In an essay in Bloomberg Businessweek on Thursday, the Apple CEO wrote that he never hid his sexual orientation, but also never talked openly about it. This fact came as no surprise to many who knew Cook well; he told Businessweek editor Josh Tyrangiel that he had been thinking about speaking publicly on the subject for some time, and it was "not a reaction to anything" in particular.

See also: Tim Cook just publicly declared he's gay and Wall Street doesn't care

Even so, Cook’s timing and choice of platform do raise some questions. Read more...

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