Reserve wants to be like Uber for dining out, with help from Uber's cofounder

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"Imagine us doing for eating out at restaurants what Uber did for personal transportation..."

Every week, another startup seems to pitch itself as an Uber for something, tapping into the investor and media hype surrounding the taxi-hailing service. But Reserve, the company that sent the pitch above, has more bonafides than most: It is backed by one of Uber's founders.

See also: Driven: Uber's Campaign to Run Over Competitors and Win the World

Reserve launched an iPhone app on Tuesday that promises to change the experience of dining out by helping users find restaurants, reserve tables and pay for meals (including the tip) in advance with a few taps in the app. It's essentially like OpenTable, but with a sleeker user interface and an Uber-like emphasis on eliminating the need to ever take our your wallet. Read more...

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