Ello's Creator Knows His Social Network Sounds Stupid — And He's Totally OK With That

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A few blocks from the water in Burlington, Vermont, you'll find a large Civil War-era brick building that once served as a warehouse. It's now home to an artsy cafe, a tattoo parlor and a luxury bicycle shop called Budnitz Bicycles, which sells titanium city bikes for as much as $8,000. In the basement of that building, you'll find Paul Budnitz, the bike company's founder and a man whose wheels never stop turning.

Budnitz, now 47, started building titanium bicycles for himself in 2002 because he couldn't find the bike he wanted. He decided to turn that bike project into a proper business in 2010 while living in Boulder, Colorado, and three years later relocated it to the warehouse in Burlington to be part of the city's growing bike culture. Yet, within a few months of moving he began tinkering in his basement office with a new idea, something that had nothing whatsoever to do with bicycles Read more...

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