Verizon Is Offering Free Netflix as a Test of a New Cable Bundle

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If you can't beat 'em, form a mutually beneficial business arrangement with 'em.

With CBS, HBO and ESPN rolling out standalone subscription services, there's some thought that the traditional bundle model of programming and services offered by cable and broadband providers is dying — to be eventually replaced by the "a la carte" option in which people can pick and choose each service.

Not so fast.

Verizon FiOS has a new offer that shows how the bundle isn't dead yet, and that the changing media economy is set to create some uneasy alliancesAnalysts at BTIG Research (free registration required) noticed over the weekend that Verizon was offering a year of Netflix as part of its "triple play" package for Internet, television and phone. Read more...

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