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Tumblr is launching video ads on Tuesday, a first for the blog network
The new ad units, called "sponsored video posts," arrive just a week after Yahoo CEO Marissa Mayer announced during the company's third-quarter earnings presentation that Tumblr is projected to generate $100 million in 2015.
That number turned heads, considering the blog network had rarely been mentioned since its acquisition by Yahoo for $1 billion last year. Tumblr made only $13 million in 2012.
Tumblr's new video ads launch with 11 partners including CW, Universal, Lexus, Hulu and JCPenney. The ads will be on a "cost per view" model; the site has taken a growing place in Yahoo's ad business, recently been tasked with hosting its native ads. Read more...
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