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Apple could do to music what Amazon has done to books: start a price war.
The iPhone maker is negotiating with music labels in an attempt to break the $10 per month price point that has become standard for streaming music services, according to a report from Re/code .
The news comes on the heels of reports that Apple is planning to revamp and rebrand Beats Music, the streaming service Apple acquired as part of the $3 billion deal for the headphone company.
Whatever the form of a relaunched Beats Music, a price point below competitors like Spotify and Rhapsody could help it attract customers, few of whom joined the service after its initial release. Read more...
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