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The October issue of Vogue, hitting newsstands now, features an extensive interview with Jony Ive.
The interview also includes a few new details on the Apple Watch, which author Robert Sullivan was able to get his hands on a few weeks before the product was unveiled to the press at the Sept. 9 iPhone 6 event.
Sullivan writes of the experience,
When Ive shows it to me — weeks before the product's exhaustive launch, hosted by new CEO Tim Cook — in a situation room that has us surrounded by guards, it feels like a matter of national security. Yet despite all the pressure, he really just wants you to touch it, to feel it, to experience it as a thing. And if you comment on, say, the weight of it, he nods. "Because it's real materials," he says proudly Read more...
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