Facebook Opens Up Mobile Ad Network to All Advertisers

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Facebook's mobile ad business is about to get another boost.

The social network announced Tuesday that its mobile ad platform, called Audience Network, is now open to all marketers and mobile developers

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Audience Network, which was first announced in April, allows businesses to use Facebook's ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including an ad for Uniqlo.

"Facebook's 1.5 million advertisers can now extend their Facebook campaigns to the Audience Network with just one click," Tanya Chen, a software engineer at Facebook, wrote in a blog post. "This gives our publishers and developers access to a huge pool of demand that includes many of the best brands that advertise on Facebook. It also means people see ads from the brands they care about." Read more...

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