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Advertising has come a long way since the age of Mad Men. Digital marketing, which was a relatively new practice in the early 2000s, has become increasingly smart and sophisticated in this millennium.
Different forms of advertising — such as native and mobile — are redefining the digital landscape and the way brands engage consumers. An explosion of new devices has caused fragmentation. And data has become an increasingly hot commodity, informing the tactics brands use to reach consumers.
Both marketers and their agencies are fighting to keep up with the trends, and a new crop of startups and platforms have sprung up to meet demands. Social media platforms, in particular, have become key players in the advertising mix. Take Twitter, for example. In Q2, the platform's advertising revenue was $277 million, up 129% year-over-year, and we've seen 44% of advertisers increase their Twitter spend over the past 6 months Read more...
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