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Want to Attend 'The Giver' Premiere? Weinstein Gamifies the Guest List

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Sameness. It's the bland plan citizens in The Giver novel and upcoming film adaptation abide by, but it's also a word you could use to describe movie premieres. They're all alike


Like Jonas in the colorless tale, however, the Weinstein Company wants fans to experience more, feel more, when it comes to The Giver premiere in New York City. The film studio is giving people the chance to battle for 100 open seats to the Aug. 11 red carpet event



To earn a spot, people must enter Weinstein's "The Giver Movie Premiere for Good" contest, which tasks participants to launch a simple fundraising campaign on Crowdrise. The amount of money a participant raises determines the location of his or her seat, with the best spots closer to the cast, which includes Jeff Bridges, Meryl Streep, Brenton Thwaites, Katie Holmes and Alexander Skarsgard. The funds will go toward charities benefitting the arts Read more...


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