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Confused about Big Data? You're not the only one. For most small business owners, Big Data is one big mystery. And if you don't understand Big Data, you probably also have no clue how this type of intelligence gathering works or how to start extracting valuable information from data sources you already have — which means your business is missing out on big opportunities.
To help you make sense of what Big Data is all about and how it can aid you in making better business decisions, here are five of the most baffling things about Big Data demystified.
1. What Big Data actually is
"Ask one hundred different executives and you'll find one hundred different answers," said Kevin Woo, president of digital analytics firm Pointmarc. "Big Data is a popular buzz word, but at the end of the day, data is simply data." Read more...
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