Palantir Acquires Social Media Marketing Startup Poptip

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Palantir Technologies, the big-data company whose software reportedly helped find Osama bin Laden, has acquired a 2-year-old social media marketing startup.

Palantir acquired Poptip, a company that helps major brands analyze data from Twitter, and conduct polls on social media.

See also: Twitter Needs to Monetize You, Even If You're Not on Twitter

Terms of the deal were not disclosedPalantir, which launched in 2004, has raised more than $900 million in funding, and is valued at $9 billion, according to The Wall Street Journal . The somewhat secretive company's software specializes in data analysis for banks and government organizations, and has reportedly been used for fraud prevention. Read more...

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