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We’re in the early days of interactive video, but it won’t be long before just about every clip you watch will include features that allow you to roll over items to buy, share or simply learn more about.
You can already spot a few new examples. IMDb’s just-launched X-Ray feature lets you roll over actors to reveal their profiles, and YouTube used VidCon to announce its “info cards” feature, in-video annotations that can be programmed to add context and click through to merchandising and crowdfunding campaigns.
SEE ALSO: Being a YouTuber Is Now a Real Business
That’s cool news for users, but even bigger news for brands. Read more...
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