Amazon's Video Shorts Site Turns Casual Viewing Into a Shopping Opportunity

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Imagine if every video on YouTube were accompanied by items related to the video that you could buy instantly — sort of like YouTube meets the Home Shopping Network. Or, more accurately, YouTube meets Amazon

That appears to be the general idea behind a new part of Amazon's Instant Video website called Video Shorts.

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Pointed out in a recent report from Techcrunch, which claims that the site launched without much fanfare just a couple of weeks ago, the site features short video clips framed by various for sale items related to the content in the video Read more...

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