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SAN FRANCISCO — Yahoo just revealed a big piece of its plan to catch up with competitors on the mobile front.
At its first mobile developers conference, the company unveiled its mobile developer suite, a new set of tools for app makers that combines Yahoo's Flurry analytics platform, the BrightRoll and Gemini ad networks, and Yahoo search.
The star of the suite is Flurry, the mobile analytics platform that Yahoo acquired last year. More than 200,000 developers use Flurry, but the suite also leverages Yahoo's native advertising and marketing tools. The suite itself is comprised of five products: Flurry Analytics, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps and Yahoo App Marketing Read more...
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