Lomography makes the instant camera way more fun with lenses and filters

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Polaroid and Fujifilm own the instant camera world. Now Lomography, the company behind all those toy cameras you see at Urban Outfitters, wants a slice of the analog action.

Selling just another instant camera wouldn't fly, though. The Lomo'Instant camera's hooks include attachable lenses, colored gel filters and manual shooting modes.

Last year, Lomography took to Kickstarter to gauge the amount of interest there would be for such a camera. It asked for $100,000 in crowdfunding to turn the Lomo'Instant from concept to reality, and the Internet gave it more than $1.1 million.

See also: Can Fujifilm Bring Instant Film Cameras Into the Selfie Era? Read more...

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