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First Apple Watch ads in U.S. magazines favor fashion lovers over techies

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Ahead the launch of the Apple Watch in April, the latest iteration of Apple's fashion-centric smartwatch approach appears in the March issue of Vogue


The 12-page ad spread, situated smack dab in the middle of the 600-page issue, is one of the first high-profile marketing exposures the device has had in the U.S. since its reveal last year



Devoid of fashion models, who might distract from the spartan design aesthetic of the device, the ad spread largely focuses on the device's interchangeable bands, with all three models of the Apple Watch presented at a comparatively smaller scale Read more...


More about Fashion, Advertising, Apple, Vogue, and Tech

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