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'Postpartum: The Musical' is HelloFlo's official anthem for new moms

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HelloFlo is all grown up.


The women's health education group most known for its "period starter kits," is no stranger to producing hilarious viral content. Its YouTube channel has amassed almost 40 million views to date, with 30 million of those coming from its wildly successful First Moon Party ad


HelloFlo's, videos are awkwardly irreverent and wildly funny, but more importantly, they have done their part in the battle to make public discussions about women's health issues less taboo.


HelloFlo is back to complete its women's health comedy trilogy, except this time, its market demographic is slightly older. "Postpartum: The Musical," which features a mom making a musical about the "less talked about" aspects of childbirth, was released on Tuesday as a way to promote their "New Mom Kits," which are exactly what you think — boxes of goodies for mothers who just gave birth. Read more...


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