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Nationwide Insurance's chief marketing officer says he was surprised at the level of vitriol that his company's controversial Super Bowl ad received, but that "if it saved one child, it's worth it."
Matt Jauchius spoke with Mashable on Monday about the ad, which drew a torrent of angry commentary across social media during the game. The ad, intended to raise awareness about preventable childhood deaths, featured a young boy who lamented that he'd never get to ride a bike, get married or travel the world because he had died. For many viewers, the ad's initially cute, playful tone was at odds with its bleak conclusion Read more...
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