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Instagram revenue projected to hit $5.8 billion in 2020, analyst says

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Facebook's decision to buy Instagram looks smarter and smarter each year.


Instagram, the fast-growing photo-sharing network, is projected to generate about $700 million in revenue this year and $5.8 billion in revenue in 2020, according to new estimates from analysts with Cowen & Co.



That surge in sales, according to the report, is based on Cowen's surveys of user and advertiser interest as well as projections for Instagram's user numbers to more than double to 680 million by 2020 and for larger advertisers to follow. Read more...


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