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Having the right skill-set and confidence to run a business will more often than not help marketers and chief executives make informed decisions about their company's organization, goals and customer experience. But what many overlook is the importance of investing in and applying market research. We talked to Forrester's VP Principal Analyst of CMO Practices Sheryl Pattek about best practices for marketers today
"One reason marketers should be taking a strong look at research is to get an outside frame of reference and bring that outside-in perspective to their thinking," she says. And when we start talking about research, the big data buzzword often comes into play. But how can marketers make that data actionable? Read more...
More about Research, Market Research, Big Data, Business, and Advertising
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