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The Netflix guessing game is a favourite pastime of television buffs in Australia, from guessing the launch date through to placing bets on the television shows that will air. There is no part of Netflix's publicity brilliance that isn't fuelled by excessive speculation.
Netflix is an on-demand streaming service for television shows and movies, based out of the U.S. Its competitors in Australia are the likes of Quickflix, Stan and Presto — who are all fighting for majority market share in the emerging space.
Whether Netflix can compete with the legacy on-demand service that is Quickflix, the media powerhouses behind Stan, co-owned by Nine Entertainment and Fairfax Media, or the persistence of Foxtel is yet to be seen. But the American giant is sure going to give it a fair dinkum crack. Read more...
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