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Apple is a company with a long, long history of extremely tightly-controlled media access. It doesn't want to engage, and doesn't need to, unless we're all getting the wrong impression about something. Say, for example, whether or not it's time to get excited about an Apple Car
So the Bloomberg story that dropped late Thursday — warning us that it would be at least 5 years until we see an Apple Car rolling off a production line — had many of the hallmarks of a strategic Apple leak. Apple may not have been able to control the rumors that it is working on some kind of car battery tech; a lawsuit from electric car battery company A123, concerning Apple poaching its employees, saw to that Read more...
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