Climate change is starting a fast-food chicken war

Follow Us

It's a battle of golden-brown, honey mustard-dipped attrition.

Burger King is playing the volume game, mortar-shelling every discounted, mechanically separated chicken nugget it has directly into consumers' mouths. For a limited time, you can get a 10-piece order for $1.49 — nearly three times cheaper than the equivalent at McDonald's

But on Thursday, Mickey D's dealt an important retaliatory blow: It brought back Chicken Selects, the ill-fated chicken tenders that trudged along menu boards from 2003 to 2013. They may be overpriced ($2.99 for three pieces), pumped full of saltwater, and not very popular to begin with, but corporate thinks bringing the fried tenders back could be a key turning point in the struggle for poultry dominance Read more...

More about Climate Change, Mcdonalds, Burger King, Wendy S, and Business