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Back in 2010, Apple ran its very first commercial for the iPad during the 81st Annual Academy Awards. So it's only fitting that it has returned again and again to remind people of all they can do with every sleeker and more powerful tablet. This year, however, Apple is making its strongest pitch yet for the iPad as a filmmaking tool.
If you can't wait until the Oscars, you can watch the spot now on Apple's website and later on YouTube
With strains of "Our Hearts Like Gold" by Groenland playing softly in the background of the new ad which launched on Sunday, director Martin Scorsese talks (but never appears) about creativity and how, "Every step is a first step, every brush stroke is a test, every scene is a lesson, every shot is a school." Read more...
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