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Siri is the world's most famous smartphone voice assistant, but she's hardly the only game in town. In fact, one of her rivals, Windows Phone's Cortana, thinks she can do a better job.
In the latest ad from Microsoft, Cortana shows off her big differentiators over Siri. First, the owner creates a "person reminder," a type of reminder that's tied to a specific person instead of a time or location. Next, she creates a reminder tied to a generic location — in this case, a flower shop — which will push an alert when the user gets close to a business that meets the description.
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