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Berserking teen girls may forever be a staple of Vidcon, but the YouTube stars they worship have done a lot of growing up in the past year. And in turn, so has their industry.
Now, being a YouTube creator is blossoming into a bona fide grown-up business right before our eyes. As young creators mature into savvy entrepreneurs, the ecosystem is maturing along with them — with industry standards and a multichannel network landscape that’s supportive and thriving
Though they're just starting to settle in, it's a far cry from the parasitic deals and chaotic, Wild West feel of those early years. Read more...
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