What marketers can learn from the Oscars

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This Sunday, as we settle into our chairs to watch the speeches, the snubs, and of course, the outfits, we could learn something we can apply to our own marketing plans.

Below, a few marketing lessons from Hollywood's biggest night.

Anything can happen — be ready to adapt

While we may think Eddie Redmayne is the favorite for Best Actor, remember when Adrien Brody beat out Daniel Day-Lewis? Or when Shakespeare in Love bested Saving Private Ryan? Just as there are no shoo-ins at the Academy Awards, there are no sure things in marketing campaigns. Despite months of planning, conducting consumer focus groups, and refining your creative, you won't know how your message resonates until it's out in the wild. So launch and iterate, and be prepared to adapt your campaign on the fly. Read more...

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