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More to Business Than Boots: Why Helm is American-Made

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Sneakers were Helm Boots founder Joshua Bingaman’s first passion.


Growing up in Norman, Okla., he and his brother always had the newest, hottest pairs on the market. Air Jordans, Bo Jacksons, Scottie Pippens — you name it



“The only way we can trace that is our mother,” Bingaman tells Mashable. “She had an Imelda Marcos syndrome. Her love language was buying us shoes.”


In high school, Bingaman shifted from sneakers to boots after finding his father’s old hiking and work boot cache socked away in the garage. One pair in particular, Vasques, caught his eye, Bingaman says. Read more...


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