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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
What I've learned over the past few years is this: I don't care who creates the content I consume as long as it's good. I'll read an interview with Kristen Bell even it appeared on the site of a buzzy juice company, or bookmark recipes from a fitness-gear retailer.
And I don't think I'm the only one: As co-founder of the content-meets-commerce fashion site Of a Kind, I consistently see that our customers — or are they readers? fans? — are gobbling up our designer profiles, DIY tutorials, inspiration roundups and city guides. In fact, a 2014 survey with more than 2,000 respondents showed that 80% of visitors are reading our stories. Read more...
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