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Yahoo, the aging Internet giant, still has a lot of catching up to do.
While the company's mobile ad revenues rose to $254 million last quarter, accounting for 20% of its total revenues, Yahoo still trails behind Facebook and Twitter, which generate well over half their revenues from mobile ad sales, too.
To help turn the tide, Yahoo on Thursday is throwing its first-ever mobile developers conference. For Mayer and other Yahoo executives, it's a day-long, in-person campaign to convince developers to use Yahoo's mobile development tools. If Yahoo Gemini and Brightroll let app-makers respectively create display and video ads, the analytics firm Flurry promises better ad targeting and insights into user engagement. Read more...
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