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Has SXSW Interactive jumped the shark?

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Ted Murphy seems to fit the prime demographic profile as an attendee at SWSXi, the annual tech show in Austin. A serial entrepreneur, Murphy is most notable for Izea, a company that connects brands with bloggers and navigates the murky terrain between social media and branding


Yet Murphy, who has attended every SXSWi since 2009 or so, except the one time he fell ill, is sitting out this year's show, which starts March 12


"I feel that the event has evolved into a giant party over the course of the years," he says. "Which is fine and fun, but not necessarily the best use of my personal time."


Murphy expresses the same misgivings that many others have about the event: Austin does a poor job accommodating attendees; there are more efficient ways to mingle with top ad industry or tech execs; and the show, once famous for hurtling services like Twitter into the spotlight, hasn't really introduced a hot new app to the world since Foursquare in 2009 Read more...


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