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You have a hunch that something on your website isn’t working. Or maybe you want to try something new, but aren’t sure how to evaluate whether it’s successful. Either way, the solution you’re looking for is A/B testing
A/B testing (also known as split testing) pits two versions of a page, content or element against each other to determine which is more successful, in terms of the goal you set. The goal could be anything from increasing sales, reducing bounce rate, increasing conversion rate and more, it can be completely tailored to your requirements. Running A/B tests gives you real, quantifiable data on your users and can help you make informed, educated decisions to improve your business and ensure that every change produces positive results Read more...
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