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If statistics can tell us something about advertising, this year, on Super Bowl Sunday, here's how the playbook is likely to look.
There's a lot at stake for marketers as the Seattle Seahawks and the New England Patriots clash on the field. Major revenue — and big-ticket advertising budgets — are on the line. Not surprisingly, this year, mobile is making an impact. Here's the big picture.
As consumers tune in to the Super Bowl — most of them with their smartphones by their side — the probability is high that media and automotive sector ads will win the lion's share of online attention and activity. And that's for both search and social
Meanwhile, retail and travel industry efforts face the prospect of a significant decline in Facebook impression and interaction, website visits … and revenue Read more...
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