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Most startups will agree that there's no such thing as bad publicity when it comes to your app. But what do you do when your app happens to share a name with a violent terror group that's on a rampage in Iraq and threatening the entire Middle East?
That's the problem facing Isis, a mobile payments company whose digital wallet app happens to share a name with the Islamic State of Iraq and Levant, which is shortened to either ISIS or ISIL. The company's CEO announced Monday that the app would be undergoing a rebrand, in order to ensure they would not be associated with the terror group.
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