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Facebook to Shut Down Gifts Service, Again

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Remember Facebook Gifts, the social network's service that let you buy and send gifts to your friends? Originally called "Gift Shop" and focusing on virtual goods, it was killed off in 2010. Facebook then launched a physical gift shop in September 2012 following the company's acquisition of gift-giving app Karma


Now, Facebook Gifts will be shut down once again, on August 12, according to a report by re/code, confirmed by a company spokesperson



It was obvious that Gifts weren't working as imagined — in August 2013, Facebook partially shut it down, removing the ability to purchase physical goods and focusing on gift cards. And although it's now clear that even that part of the service did not fare well with users, Facebook still isn't giving up on the idea completely Read more...


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