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The internal structure is the most important thing about an agency, CEO of agency Big Spaceship Michael Lebowitz tells Mashable. It's important to think strategically about who you are hiring, but also how the organizational structure and physical space will play a part
Big Spaceship doesn't have creative directors, and it doesn't separate the agency physically by departments. "There is no template anymore," Lebowtiz says. "We need to make everything unique, custom, and — I hate to use this word — but bespoke every time." And to do this, an agency — or a company of any kind — must think about how physical space can affect work behavior"The physical space is a canvas for the people who work here. You need to build as elastic a space as you can, so that there is a right space for the challenge at hand," he says. "Some of that is making it so that people are sitting together, so they can speak openly, and so that it's not just designers sitting with designers." Read more...
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