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You thought about it, you were going to do it, and now ... it's time. In fact, you may be out of time. But it's not too late — there are still a few days until Black Friday, Cyber Monday, Green Monday and Orange Tuesday land. (I made up that last one; it is getting a bit ridiculous, isn't it?) Check out these three scripts from two great sources that you can implement right now to not only save yourself time when the big days hit, but help you streamline your operations, leaving you free to deal with other nonsense. Like reporting.
Turn promos off/on using labels
I love this one. Having started PPC back when the AdWords Editor hadn't even been invented yet, I would have literally killed for this. Add labels to ads or keywords that are promotional-specific and run a script that either turns them on and/or off when the time comes. This is very approachable, even for the non-code person. Simply apply labels, add the script to your library with the appropriate information filled in, and off you go. If you're nervous about running it, do a test run first. Apply a "test" label to a couple of ads, edit the date applicable and run it. Read more...
More about Google Adwords, Adwords, Black Friday, Cyber Monday, and Business
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