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"Time is money" might be a tired cliche, but it's gaining more traction with websites seeking to move beyond pageviews
Upworthy on Monday became the most recent company to publicly embrace "time spent" as a better metric of reader engagement than traditional stats. The company also released its code for how it measures "attention minutes."
"Clicks and pageviews, long the industry standards, are drastically ill-equipped for the job. Even the share isn’t a surefire measure that the user has spent any time engaging with the content itself." Upworthy wrote in a blog post Read more...
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