Apple's Latest Ad Pitches the iPhone as a Parent's Best Friend

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Apple's latest TV ad is aimed squarely at parents.

In the ad, Apple shows how the iPhone 5s can be used to help parents teach their kids how to brush their teeth, turn off the lights, monitor their children while they sleep and track down the family dog when he goes missing

See also: Apple Is Pulling Away From the Agency That Created Its Most Iconic Ads

Perhaps more notably, the 60-second spot showcases how the iPhone can integrate with smart home devices. Apple recently announced a new platform for smart home devices called HomeKit, marking its most significant step into the Internet of Things space Read more...

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