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When it comes to obtaining financing to start a new business, minorities are facing an uphill battle, new research shows.
Minorities seeking small business loans are treated differently than their white counterparts, despite having identical qualifications on paper, according to a new study that appears online in the Journal of Consumer Research.
"There is a general belief among Americans that we're the land of opportunity and that anyone can pull themselves up by their bootstraps," said study co-author Glenn Christensen, an associate professor of marketing at Brigham Young University. "It is a land of opportunity, but that opportunity is not always equally accessible." Read more...
More about Racism, Loan, Discrimination, Business, and Small Business
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