98% of Google Play Revenue Came From Freemium Apps in May

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More than 1.5 million apps are available for download on Google Play, but the store's main source of revenue isn't the apps that you pay for upfront

Business analyst firm App Annie released a report this week, which shows that 98% of the platform's income in May came from freemium apps. A portmanteau of "free" and "premium," the term refers to apps that are free to download but require payment to add levels or other in-game perks

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However, while the majority of revenue stems from freemiums, the same cannot be said for the number of monthly downloads. The report showed that only about half of May's downloads were freemium apps; the other half are free apps with no strings attached. The reason for the spike in freemium revenue was not explained in the report. Read more...

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