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Sony and Samsung Escalate the 4K War at Best Buy

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Samsung and Sony are escalating their fight for the attention — and dollars — of TV buyers. Both electronics giants will open up special areas in Best Buy stores to showcase 4K TVs and other home entertainment products.


Sony arguably has home-field advantage, given its long legacy as a premium TV manufacturer. Samsung, however, is the No. 1 TV vendor in the world, and this new partnership can only help cement that position.



Both manufacturers will have their own "experiences" in select Best Buy stores. The rollout begins in mid-May, due to be completed by end of summer Read more...


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