Yes, Ello still exists and it's getting ready to reintroduce itself

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For a few glorious weeks last fall, Ello, once dubbed the anti-Facebook, had the kind of media coverage that many tech startups would kill for. Then it seemed to fizzle out just as quickly

The Vermont-based startup took a big step to shape its public perception on Thursday with the hiring of Rene Alegria, the former CEO of Latina-focused website Mamiverse, as its first chief marketing officer. In that role, Alegria intends to better guide Ello's "narrative" and show "what Ello stands for." And as he is quick to point out, what Ello stands for has little to do with competing against Facebook.

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