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Who needs a website? Media companies ponder becoming content providers for Facebook

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Go to where the audience is — that’s the common refrain of 21st century media. Consumers are fragmented, and its up to journalists and editors to bring the news to them.


Video startup NowThis News announced last week that it would take that this idea to its logical extreme by eliminating its website. Its audience resided primarily on social media anyway, so that’s where the company now lives. Going forward, it will focus on publishing work directly to platforms like Facebook and Twitter instead of looking to drive consumers to its website



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