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Pinterest is in talks to raise $500 million worth of funding, expected to increase the value of the photo bookmarking site to $11 billion, according to a report.
The Wall Street Journal first reported the new funding round, citing sources close to the matter as saying the company, founded in 2010 by Ben Silbermann, Evan Sharp and Paul Sciarra, is looking at a new round of funding
With more than 75 million users globally and a new monetization push — with the offering of promoted pins to all advertisers — the company is showing no signs of slowing down. The social advertising strategy, where advertisers pay for photo content appealing to the user that appears in their regular content stream, is already being pushed out by Facebook and Instagram. Read more...
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