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When it comes to art, it's out with the old and in with the social.
Compared to older generations, millennials are more likely to find out about arts online, take peer reviews as seriously as professional critics' recommendations, and seek out ways to learn more about a craft after attending an event, according to a new study.
Eventbrite surveyed more than a thousand U.S. adults who attended an event in the performing and visual arts category in the past year to see what attracts younger art enthusiasts.
“Amid recent studies indicating a decline in arts event attendance rates for U.S. adults, it was encouraging to see that our study found 70% of millennials who recently attended an arts event expressed interest in attending more,” said Martina Wang, the Eventbrite marketing lead. “The challenge for performing and visual arts organizations is to effectively reach this highly-connected, influential generation, while staying true to deep-rooted traditions." Read more...
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